|
|
Could the stories of print’s death have been greatly exaggerated? Perhaps for the moment, according to new data from MediaFinder.
According to the database, 279 publishers of consumer and B-to-B magazines removed their titles from the shelves in the first part of 2009, whereas the first half of 2010 saw only 87 magazines shutdown. The category with the most closures: home magazines.
So far this year there has also been a drop in the number of magazines transitioning to online only, with only 16 going purely digital compared to the 43 that did the same in the first half of 2009.
Unfortunately, the “less good” news is that only 90 new magazines launched since January of 2010 which is down from the 187 that opened in the same time period last year. Most of the new kids on the block were food-focused publications.
As many of us are looking at plans for 2011 and beyond, maybe we shouldn’t be too quick to cut back on print placements. With the total number of publications down, in general, a fewer number of publications not only helps the magazine industry (in terms of competition), but just might mean a more focused audience for marketers.
Tags: