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This week, we want to spotlight a client of ours that is experiencing a great deal of success with their lead generation activities. Aquire, a leading software development company in the HR space, has spent a significant amount of time (and little money) increasing lead-generation numbers through its website.
What did they do? Six months ago, Aquire and OnMessage began a concerted effort to add "lead-conversion vehicles" such as on-demand webinars, podcasts, white papers, etc. to Aquire's website.
Each month, Aquire adds at least one new lead conversion vehicle to the download section of their website. Then, each week, they conduct email campaigns to targeted lists letting prospects know the new value-added content is available.
Since they started this effort, Aquire has added more than a dozen new ways for prospects to engage with their brand on the site and they have increased lead volume by 63% quarter-over-quarter.
This is a perfect example of how you can leverage your website and email campaigns to generate quality leads with minimal investment.
How many lead-conversion methods do you have on your website? Does your website act as a self-service educational resource for your prospects?
Start increasing conversion methods on your site and watch lead generation numbers soar.
Tags: lead conversion / webcast / podcast / whitepaper