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Let’s be honest. It takes a commitment to establish a successful presence in social media. But if you’re ready to dive in (and we strongly suggest you do) building your community is the place to start.
Kick things off with a focused, intense SWAT team effort that involves as many people in your organization as possible, and work together to get your name out there.
Our recent social media push involved three simple steps:
1) Organize. Create teams assigned to various platforms, such as Facebook, Twitter, LinkedIn, and YouTube. Set specific goals (# of fans/followers/ members).
2) Focus. Map out strategies for encouraging others to join your community. Giveaways work well — the chance to win the latest gadget (we gave away a Kindle in our Facebook fan drive) or help out a charitable cause is easily worth a simple click to join in.
3) Get intense. Set a short timeframe (30– 45 days) and focus on networking every contact at your disposal. Send email blasts promoting your incentive, encourage employees to forward. Cross-pollinate your social media efforts (tweet about your Facebook fan drive, pass on links to LinkedIn discussion groups on Facebook, etc.) Involve everyone to reach your goals.
Using such tactics, we were able to triple our number of Facebook fans, quadruple the number of members in our LinkedIn group and raise hundreds of dollars for the North Texas Food Bank by harnessing the power of social media.
So as you settle into 2010, we challenge you to kick-start a social media campaign with a little shock-and-awe... It’s a short-term effort that can yield some long-term benefits.
Tags: social media tactics / b2b social media / facebook / twitter / linkedin / you tube