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Sometimes the big ideas come from turning things completely upside down. A great example of this surfaced Monday, and all in the name of making the world a better place. Instead of rounding up her A-list friends and asking them to use their Tweets or Facebook posts to raise money, singer Alicia Keys asked her social-media conscious buddies to do just the opposite.
Beginning today, World AIDS Day, high power social media icons like Justin Timberlake and Lady Gaga will leave their 3.5 million and 7.2 million Twitter followers (respectively) hanging when they die – digitally, that is.
Keys,Timberlake, Gaga and a whole host of their social media tweeps (Usher, Ryan Seacrest and the Kardashian girls, just to name a few) will die a “digital death”, swearing off sites including Facebook and Twitter in the Digital Life Sacrifice a campaign benefitting Keep A Child Alive (Keys’ AIDS charity). The celebrities vow to stay off social media, holding their tweets and status updates hostage, until the charity raises $1million. (We’ve heard of celebrities faking their deaths before, but never for such a good cause.)
Something tells us, other campaigns involving withholding of celebrity love will follow if this one finds success. And if it does, it’ll prove once again that bucking a trend can often create a new one.
Are there ways you can you apply that thinking to your marketing and advertising strategies?
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