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Most of us are familiar with LinkedIn, the social networking site for business professionals. And while most of us use it to stay connected with friends and colleagues, did you know it's a great place to start social networking groups for your company's customers and prospects?
By creating a LinkedIn Group, you can:
- Establish yourself as a thought leader in your space
- Share information of interest to your customers/prospects
- Provide a forum by which consumers with similar interests can network
- Learn more about what your customers/prospects care about
Recently, we started an OnMessage LinkedIn Group for advertising and marketing professionals who want to share innovative ideas with their peers. From industry news and events to trends and techniques, best practices, and more — join the OnMessage Group if you want to stay on top of your field and network with some of the most creative advertising and marketing professionals in the world.
We're finding significant value in the conversations and postings in our group.
Is there a LinkedIn Group opportunity for your business?
Tags: linkedin / marketing / groups