While messaging has always been critical to effective marketing, it has become the cornerstone to securing the maximum ROI in a down economy. With budget reductions and intensified scrutiny around every dollar spent, you must make sure your message is laser-focused.
How do you do that? A recent report from The Aberdeen Group states that companies that leverage customer data and intelligence to improve their messaging can cut through the clutter and elicit a higher-than-average rate of response.
In fact, 61% of the report's survey respondents stated that sending the right message, to the right person, through the right vehicle is a much higher priority for them since the recession started.
If you want to make sure you derive the most from your marketing budget in 2009, messaging and target audience refinement should be a top priority for you as well.
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