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The Mommy Blogging movement is still going strong (hey, it even has its own t-shirt!). This shouldn’t come as any surprise as mothers are still the most powerful demographic as far as consumer purchasing power, and you could say their opinions carry more weight than anyone at a boardroom table.
Babble.com recently listed their Top 50 Mommy Bloggers of 2009 featuring the funniest, most controversial, most confessional and most useful (among others) blogs written by moms on the Web. At OnMessage, we recently became involved in the Mommy Blogger movement as well – helping the Chevy Dealers of America package the website and blog that hosts their “Girlfriend Getaway” promotion.
Recruiting bloggers to take a month-long test drive of the new Chevy Traverse (and providing a forum to blog about their experiences) not only taps into the strong female market segment, but also encourages Moms and their Girlfriends to share their thoughts and opinions online. This blog-based marketing strategy enables Chevy to create a virtual word of mouth advertising campaign.
Tapping into bloggers who write about your industry is a great way to get people talking about your products and services, monitor customer service, and tell your brand story. Is there a blogger community-building strategy around the corner for your brand?
Tags: mommy bloggers / chevy dealers / girlfriend getaway / blogger community