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Over the past ten years, online marketing budgets have increased year over year. In 2008, online ad spending skyrocketed to $23.6 billion. And eMarketer expects this trend to continue, growing to $25.7 billion in 2009—almost 9% over 2008. While a more cost-effective use of marketing budgets may be the motivation as of late, the truth is that online advertising makes strategic sense.
Think about it. 81% of those on the Internet are using it for pre-purchase research (according to Pew Internet & American Life Project). 71% of those shoppers are reading reviews about products or services. Why wouldn't you want your brand in a space where potential customers are spending so much time evaluating their purchase options?
Kelly Mooney of Resource Interactive recently wrote: "the Web is both a direct response vehicle and a brand builder." Online advertising allows you to connect with potential customers, reinforce relationships with current ones, and influence both to take immediate action.
Online has finally earned its place as a staple in any smart marketing plan. How does it fit into yours?
Tags: online