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We’ve talked a lot lately about the important role your employees can play in telling your brand story. But getting your team on the same branding page is only part of the equation. Keep your brand in mind when interviewing potential employees as well.
Now, as we glance in the rearview mirror at the Great Recession, will the April Employment Situation show that not only has unemployment leveled off, but hiring is on the rise? If we were to make a prediction based on the OnMessage situation, the answer would be a most definite yes. We’re on the hunt to add some more rock stars to our team.
And as we do so, we try to take our own brand story into account. Will these candidates be not just good, but fanatical stewards of our brand? Will they approach their work with the creativity, resourcefulness and stellar level of service that we want to be synonymous with our name? Are they the kind of candidates that, in six months time, will influence the future of our agency for the better?
These are some of the questions we ask ourselves when considering whether or not a candidate is right for our team. What litmus tests do you use? How do those tests connect with your story?
Tags: recruiting / employees / brand story