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As more of us become smartphone users, fewer of us are using our desktops for search. In fact, according to a new study by Performics, almost a third of all Web-enabled smartphone users prefer mobile search.
With 57% of smartphone users accessing the Internet more than once a day, mobile is quickly becoming about more than connectivity. More often, it’s about information delivery – meaning anything from the location of the closest gas station of preference to the best nearby deal on a pair of sneakers.
The use of smartphones as part of the decision-making process for consumer purchases is becoming commonplace and it’s predicted that mobile proximity marketing will reach $6B (yes, billion with a “b”) in the next five years. Beyond that, where is the next logical step?
Gen Y, raised with mobile/wireless, will no doubt expect (dare we say, demand?) that business transactions from a B2B perspective move in the same direction. Sure, this reality may be years away, but sales and marketing professionals need to keep their eyes on how quickly mobile integrates itself into the B2B world.
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