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Despite the well-documented success marketing professionals have derived from Search Engine Marketing (SEM), we're amazed at how many of our clients still don't take advantage of this extremely targeted and cost-effective vehicle.
At OnMessage, we're firm believers in SEM—we've been using it to promote our agency for more than four years now. And one thing is for sure, we'll keep investing in it because no other marketing vehicle can even come close to Search from an ROI perspective. The truth is, since we started investing in our SEM campaign, we've landed several new accounts and we've seen an average ROI of more than 10x. That makes our monthly Search investment… a no-brainer.
Another thing that shocks us is that clients using SEM rarely take the time to refine and improve various aspects of their campaigns. That just doesn't make sense, when SEM gives you direct access to the detailed metrics you need to continuously modify search terms, ad copy, landing pages, conversion methods, etc. With metrics like these, you can make changes that reduce your spend and improve the overall effectiveness of your campaign at the same time.
According to ComScore, more than 10 billion searches are conducted on the Web every 30 days. How many of your prospects are in that number?
The fact is, your prospects are heavily engaged in Search. How engaged are you?
Tags: search engine marketing / seo