The Internet provides marketers with a host of opportunities to demonstrate thought leadership within their space — from blogs and forums to social media and online communities. Another way to demonstrate your expertise is by creating your own Webisode series.
According to eMarketer.com, online video viewing numbers have gone through the roof since 2003, growing from 52.3 million viewers to a projected 157 million in 2010. We recently helped our client AmerisourceBergen Specialty Group tap into this media with an online program entitled “In The Know”. Among an array of other educational content such as on-demand webcasts, podcasts, research information and policy updates, “In the Know” has become the anchor of the client’s media portal (knowledgedriven.com). Using rapid-fire interchanges between industry executives, the program delivers fresh analysis on subjects important to the specialty pharma industry… and the less than 15-minute run time makes the webisodes quick and easy to consume.
“In the Know” is an engaging way for AmerisourceBergen Specialty Group to serve up free and valuable information while showcasing their industry expertise and putting a face with the name of key players at the company.
How are you using online venues to showcase the thought leadership of your company? As you move into planning for 2010, consider making some of these opportunities part of your marketing plan.
Tags: knowledgedriven / amerisourcebergen specialty group / in the know / thought leadership
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