In working with your marketing and advertising partners, clear communication can make a big difference between your project flowing smoothly and successfully... or not.
While it may not be imperative that you know your CMYK from your raster file, understanding the processes and terminology used by your partners not only helps clarify expectations, but also gives you a firmer grasp on the expertise they bring to the table.
To that end, we'd like to share our "Guide to Traditional and Digital Production Terminology." This booklet includes answers to Frequently Asked Questions, a Glossary of terms, and definitions of the tools and techniques commonly used in the creative process.
We hope this guide will be a helpful reference for you as you work with your marketing and advertising partners to produce the best creative possible.
Download the PDF here.
Tags: production / guide / glossary