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This week, let's explore how Webinars can further position your company as a thought leader via the Web. Most marketers are very familiar with the concept of Webinars, however very few truly make the most of this medium. Webinars are not corporate commercials, they should serve as interactive platforms by which you engage consumers over the Internet.
If you leverage a robust Webinar platform it should enable you to:
- Integrate the Webinar registration and confirmation process.
- Deliver engaging content such as live video and rich-media — far beyond static PowerPoint® slides.
- Interact with the audience via live chat and Q&A sessions.
- Conduct post-Webinar surveys to capture valuable feedback.
When it comes to developing your Webinar content always remember to:
- Pick Top of Mind Topics: select a timely subject that speaks to the audience you want to reach — no one wants to attend an infomercial.
- Have a Big Draw: choose a recognized industry expert or a brand name customer as your guest speaker.
- Engage the Viewer: don't deliver a monologue; create dialog with the audience. Conduct real-time surveys, pose questions and ask for comments via a live chat session.
- Back Up Your Message: make sure to use real-world examples, data and results to validate that your message is, in fact, true.
While content and interactivity are critical to a successful Webinar strategy, the key to success is conducting them on a consistent basis, recording them and then converting them into lead generation engines that are accessible on your Web site at anytime.
Next week we'll complete this series by exploring the secret to creating an engaging blog.
Tags: webinars