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Does your company website feature a blog? If it doesn't, it should. It's a great way to share thought leadership content via the Web, create dialogue with potential customers and improve your SEO ranking. Today we will focus on the most important aspect of a blog that is often overlooked — publicity.
It's like the old adage of a tree falling in the forest — if you post a blog entry and no one reads it… well, you get the idea.
Here are some suggestions for making sure your blog attracts readers:
- Embed links to articles, sites and other blogs within your posts.
- Tag each post with key words that are optimized for search engines.
- Post frequently. Don't start a blog if you cannot commit to weekly postings (at a minimum).
- Allow posts to be emailed. This will increase viral traffic to your blog.
- Link back to your blog when posting comments on other sites and blogs.
- Make it easy for readers to subscribe to your blog.
- Get connected to social bookmarking sites like digg and del.icio.us.
- Register your blog at pingomatic, blo.gs, Bloglines, Technorati and other aggregation sites.
- Get a Twitter Feed and include links to your blog on social network sites.
- Join a blog carnival. Check out this article to see why.
Of course, attracting readers and keeping them are two different things. You must pay attention to the quality and frequency of your postings to keep your audience coming back.
So make some noise in the forest with your blog. Your efforts will pay off tenfold.
Tags: blogs / seo / viral