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It’s looking more and more like we’ve made it to the other side. Yes, unemployment is still at 10%, but marketers are loosening their grips on budgets as the economy slowly inches its way onto solid ground. Consumer attitudes are shifting too, with consumer spending on the rise as we closed out 2009.
During the economic downturn however, many marketers changed their messaging so it appealed more to the “recession-minded” consumer. As this mindset changes to reflect a more optimistic economic outlook, it may be time to reset your message accordingly.
Judann Pollack puts it well in this week’s AdAge: “A big part of a coming-out-of-recession strategy lies in keeping the value messaging that worked so well in the downturn, but now redefining the meaning of value.”
If your recession-era value message attracted new customers, now’s the time to build their loyalty by communicating the value you can offer going forward. And speaking of loyalty, don’t forget to reward customers who didn’t abandon you during this rough patch; it’ll go a long way to solidifying their brand loyalty during the not-so-bad times to come.
So we ask … is it time for you to reset your messaging so that it’s more focused on a positive future and the true value your products or services deliver?
Tags: messaging / recession / post-recession / ad age / reset