What's Your Story?

08.26.09 by Jim O'Gara

OnMessage was founded with one simple purpose. To help companies redefine how they develop and manage their story or message in the marketplace. The truth is most marketing professionals and agencies address messaging from a vehicle (the next ad, direct mail piece, brochure, etc.) basis.

This is the single greatest problem that exists within the marketing profession today. Why? Because with this approach, a company’s story quickly becomes fragmented and inconsistent. Worse yet, companies end up wasting a significant amount of sales and marketing resources and dollars.

At OnMessage, we knew this approach to storytelling was fundamentally flawed. That’s why we developed a more holistic approach to messaging development and management. That’s why we created a methodology that enables organizations to deal with messaging development and management on a continual basis. That’s why we’ve developed a process to help companies tell their stories in a clear, concise, and consistent fashion. Day-after-day. Month-after-month. Year-after-year.

And just like many of our clients, our company’s story has evolved… for a variety of reasons — market conditions have shifted. Service offerings have evolved. Customer requirements have changed.

So we’d like to re-introduce you to our story. Our message. And our new website. We invite you to visit itsonmessage.com and consider the three critical questions we pose to you and your team:

What’s your story? Is it aligned with your current business strategy, service/product offerings, customer/market requirements?

How is it being told? Today, your message is more likely to be told through a Tweet or a blog than through traditional marketing vehicles. How have you adapted the delivery and packaging of your story?

Where is it being told? The marketing mix ecosystem has exploded in recent months/years. How are you managing your message in this new digital world?

Isn’t it time you re-write your story? Isn’t it time you fundamentally change the way you go about messaging and storytelling? If the answer is yes, we’d love to hear from you. After all, the best storytellers are first great listeners.