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In a recent post , we wrote about making sure your employees know how to communicate your story in order to strengthen your brand. A simple, yet highly effective story telling opportunity lies in something employees use every day: their email.
Having a standard email signature, crafted to reinforce your brand message, is absolutely essential. Establish font, point size, type color and design guidelines that tie into your brand, then educate everyone on how they can set up their signature in your email application. (You’d be surprised how many employees have no idea how to do this.)
Including a concise, consistent positioning statement allows you to use this high frequency vehicle to reinforce your brand story. You might want to consider adding relevant links to your online presence as well. Once your standard signature is finalized, make sure your entire organization understands that adoption is not optional.
Take a look at the OnMessage email signature below, for example. The only thing that changes is the name/title/contact information.
Consistent wording and design in your email signatures can play a subtle but integral role in how you tell your brand story. What does your email signature say about your company?
Tags: email signature / branding / messaging