Have you recently reset your corporate message? Changed your strategy or updated your offerings? Is this new messaging or positioning reflected in your website content? After all, the story told through your corporate website is an essential element in a cohesive corporate message.
What main message does your homepage content convey? Does it support your overall positioning? Even product and service pages can tie back to support this. Have you promoted new offerings not yet reflected in your website? If so, this can convey a fragmented message to consumers driven there through promotional or lead gen materials.
If you find dated or fragmented messaging on your website, most likely you’ve got an inconsistent message throughout your entire organization. Don’t dilute your new strong message and positioning by failing to communicate it through every touchpoint – both inside your organization and to your customers.
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