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As social media becomes mainstream, and more brands venture into the waters, it’s not only essential to understand who is responsible for your social media voice but to make sure they have a solid messaging platform as a springboard for content.
With a concise, clear story in place, brands are less likely to stumble. Even if you have a dedicated resource, everyone in the organization should know your message and be able to deliver it properly when conversing through their personal social media vehicles.
Keep in mind that many people in your organization are Tweeting and posting and blogging every day. Make sure they know what to say if they’re talking about your brand in a social media setting. We’ve seen many cases where poor social media messaging can become a PR nightmare and nobody enjoys doing damage control.
Despite what marketers might have thought in the early days of social media, it’s not free. It requires time and dedicated resources and — just like every other marketing effort — it needs a solid strategy and messaging foundation to build from.
Tags: social media