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As the buzz continues about building your brand through the maelstrom that is social media, an alternative avenue is trying to resurface. A few years ago, many major brands tried to create their own social networks and most of them failed. But times have changed. Social media is now more engrained in our world, and branded online communities are catching on.
A year ago, MyStarbucksIdea began as a way to gather ideas from Starbucks drinkers about how to improve the Starbucks experience. Members shared, voted, discussed and saw the results. To date, that includes over 70,000 ideas, many of which the coffee house has put into play.
Blackberry is trying to fight the iPhone revolution with MyBlackberry.com, a by-invitation-only community where users can swap tips, learn about new apps, and connect with other Blackberry faithfuls.
Chevy wants to “engage and inform people about the electrification of the automobile” through their social network Voltage, an online community centered around their new plug-in car, the Volt.
Is there a social networking opportunity out there with your brand on it? Can you create a community that is original and intriguing? Then maybe it’s time to consider bringing your customers together in an online social gathering of your own making.
Tags: create your own social network